WHAT IS THE HISTORY OF THE CHEVROLET LOGO?

You know the shape, and you know what it represents. Yes, the golden Chevrolet bowtie has been placed at the front of many quality vehicles for years, and it is one of the most recognizable symbols in the world. But how did it come about? What is the history of the Chevrolet logo? Read ahead for a brief history.

Conflicting accounts about the logo’s origin

As the years go on, records can be lost, and memories can fade. As such, a few different origins for the Chevrolet logo have been told.

One account states that company co-founder William C. Durant found inspiration for the logo in a hotel room in Paris. His account indicates that he saw a pattern much like the bowtie on the wallpaper and tore a piece of that to show people how this might be a great nameplate on a car.

A second account of this origin has Mr. Durant’s daughter, whose name is Margery, saying that the famous bowtie was the result of a doodle which Mr. Durant created while having dinner, as he apparently had often sketched out possible logos at the table in between courses.

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Those, however, are not the only accounts. Yet another origin was told in the 1980s when an old interview with Mr. Durant’s widow, Catherine, emerged. She recalled a vacation she and her husband took in Virginia during which they came across a design in the newspaper that struck up inspiration. This revved the research engine of an historian named Ken Kaufman, who discovered a 1911 edition of a newspaper called The Constitution in which an advertisement for a product called “Coalettes” praised the uses of this refined fuel product for fires. That logo has a slanted bowtie shape, wherein the “E” in “Coalettes” is larger than the rest, forming the middle of that bowtie (all letters are capitalized in the logo). Could this be the real origin of the logo?

Whichever of these accounts is valid, the Chevrolet logo has been one of the most recognizable for over a century. It has been modified a number of times and took on the gold hue in 2004. The bowtie shape remains steady and reliable, much like the vehicles it represents.

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